Layout & Visual Hierarchy

How you arrange content directly influences what users see first, how they understand it, and whether they stick around. Design isn't decoration — it's direction.

• Scanpaths: Understand how the eye moves across a screen (hint: it's not a straight line).
• Whitespace & Flow: Give content room to breathe and create visual rhythm.
• Alignment & Proximity: Group related info and use consistent positioning to reinforce meaning.

Think of your layout as a silent tour guide. Done right, users never notice it — they just know where to go.