Color Theory Basics

This introduction explores the core concepts of hue, saturation, value, and contrast in design — fundamentals that turn guesswork into good taste.

• Hue: The pure form of a color on the wheel.
• Saturation: The intensity or purity of the hue.
• Value: How light or dark the color appears.
• Contrast: The difference between two adjacent colors.

Whether you're trying to make text pop or avoid an unholy mess of eye-searing combos, mastering these four traits is your first step to visual fluency.